Elavio, Inc. - Your web site design, development and marketing firm

Traffic Generation - Web Marketing
We target all of the major Search Engines and more!

Increased Visibility + Targeted Traffic = Increased Sales

Search Engine Optimisation and Marketing positions

Recent studies have concluded that nearly 80% of adults currently use the Internet and Search Engines are the preferred way those Internet users find information about, and purchase, products and services. In order to take advantage of that audience, as in any advertising initiative, you simply must become visible.

To do so takes the expertise that only Elavio can provide. We have a proven record of top search engine placement for our clients. Our strategy is to employ the latest techniques, in both code and content, so that your site position is directly related to, and in front of, your potential customers. 


We specialize in two key aspects of Search Engine Marketing:


Search Engine Optimization (SEO)

 

Pay-Per-Click Advertising (SEM)
Also known as Organic* optimization, SEO is the art and science behind achieving higher listing positions on Search Engine Results Pages (SERPS). The long-term goal is to ensure that highly positioned links to your website are listed for the keyword/keyword phrases most relevant to your business and most likely to attract customers.

Our optimization strategy is designed to identify those terms that people use most often. We then optimize your code and content to best reflect those relevant search terms and guide those visitors to those goals defined in the strategy phase. In addition, we work hard to out-do your competitors and make sure you stay ahead.

   Pay Per Click** Advertising involves creating strategic ad campaigns designed to place your ads above that of your direct competition in the sponsored listings area of Search Engine Results Pages (SERPS). It is by far the most cost-effective, short-term use of your online advertising dollar.

Other PPC campaign benefits include:

  • Flexible, budget management
  • Full Tracking from impression to conversion
  • Best "Bang-for-Your-Buck"
  • Immediate exposure for all, but especially for those tough-to-obtain keywords and keyword phrases


How does this differ from traditional marketing?

Simple, each method is entirely trackable! That is, when a visitor uses a Search Engine, with a keyword phrase that we've targeted, finds and clicks on the link to your site, navigates through your site and completes a pre-defined goal (a contact, a lead, a sale, etc.) you'll know it and know it's effectiveness immediately!

Try that with a television, radio or print!

Did you know?

  • 68% of search engine users don't look past the first page of results
  • 90% don't look past the first three pages!
  • 38% believe that high ranked sites are the top brands in their industry
  • Your site is 10X more likely to be visited from a high position on a Search Engine Results Page than anywhere else!

    ~ Jupiter Research/iProspect Studies, Apr. 2006
 
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*Organic, or "Natural", Search Engine placement referrers to the indexing of web sites by search engines based on code and content relevance. These links are typically displayed on the left hand side of a Search Engine Results Page, and are typically compiled by search engines by spidering sites or user submissions.

**Search Engine advertising campaigns consist of pay-per-click ads typically shown on the right-hand side of Search Engine Results Pages and within relevant third-party affiliate sites. ( For example; Google Adwords or Yahoo Search Marketing programs)